In recent years, HeNan has empowered the construction of trademark brands through patents, vigorously promoted the comprehensive use of intellectual property, effectively promoted the integrated development of patents and trademarks, better realized the productization and branding of patent technology, and helped enterprises enhance the value of intellectual property.

One is to strengthen capacity building and enhance the level of brand incubation in industrial clusters. HeNan has built trademark and brand guidance stations in industrial clusters, enterprise intensive, and demand concentrated parks, commercial districts, and other areas, creating a multi-level, widely covered, and comprehensive trademark and brand construction service carrier, providing convenient and high-quality trademark and brand guidance services for enterprises, and helping them innovate and grow. As of June 2025, HeNan has established 94 trademark and brand guidance stations, of which 9 were selected for the national "Thousand Enterprises and Hundred Cities" trademark and brand value enhancement action list in 2023. At the same time, we will innovate and create an upgraded version of the Trademark Brand Guidance Station - the HeNan Trademark Brand Innovation and Entrepreneurship Base. After more than 5 years of construction, 17 bases have been established in key characteristic industrial parks in 16 administrative districts and Lingang New Area of the city, achieving the goals of the 14th Five Year Plan ahead of schedule. The base has fully utilized its regional demonstration and driving role, and has formed a number of replicable and promotable trademark brand service experiences and typical cases of trademark brand cultivation.

The second is to promote integrated development and enhance the value of patent empowered trademark brands. In November 2024, the "Several Measures for Deepening the Revitalization of Existing Patents in the City" was issued, which clearly proposed the special task of "promoting patent empowerment of trademark brand construction", guiding enterprises to do a good job in the overall layout of patent products and trademark brands, and creating a group of well-known trademark brands supported by technological innovation and centered on high-value patents. In 2024, the Municipal Intellectual Property Bureau will deploy a patent product trademark brand cultivation and improvement action at the city's trademark brand guidance stations and bases, encourage patent enterprises to carry out patent product filing, strive for patent intensive product recognition, and fully rely on high-value patents to empower and add value to trademark brands. In 2025, we will launch a patent empowerment campaign for the construction of time-honored brands, promoting their innovative development and value enhancement. In the 2025 HeNan Intellectual Property Strong City Construction Pilot Demonstration Park application project, it is explicitly stated that "whether to establish a trademark brand guidance station" will be used as an indicator for the construction of the park's intellectual property public service system. The integrated development and mutual promotion of patent and trademark work provide new impetus for the innovative development of enterprises.

Thirdly, we should focus on exploring and innovating, and promote the diversification of trademark and brand construction and application. In order to strengthen the standardized management and capacity building of trademark and brand guidance stations, the Municipal Intellectual Property Office took the lead in drafting the "Service Specification for the Construction of Trademark and Brand Guidance Stations" (HeNan Local Standard) in 2021, which was officially released to the public in 2022. In 2023, a special action for benchmarking inspection and rectification of trademark and brand guidance stations throughout the city will be launched. This standard is also the second provincial-level local standard for trademark brand guidance stations in China. In addition, actively promoting trademark financial services, since 2020, we have successively guided relevant insurance institutions to successfully develop domestic and foreign trademark protection insurance, geographical indication trademark insurance, Madrid trademark international registration compensation insurance, trademark transaction guarantee insurance and other products. In 2023, on the basis of trademark pledge financing products, we will further pilot the pledge financing of trademark license fee income rights and launch the first old brand trademark collective insurance in HeNan. In 2021, the Municipal Intellectual Property Bureau launched a project to develop and apply a trademark brand evaluation model, and the following year launched the country's first public welfare trademark brand evaluation model led by a provincial-level intellectual property department, better supporting enterprises to carry out trademark brand pledging and helping them realize brand value. In 2023, "HeNan Innovation Carrying out Trademark and Brand Work" was selected as the only typical case of trademark and brand cultivation by the provincial intellectual property bureau in the "Annual Report on China's Intellectual Property Operation (2022)". (Jiang Yinghong)